Every company has a niche—even those that serve other companies.

Marketers need to understand that opportunity is not limited—value is. Most agencies offer a wide variety of services, but only a few can claim to be the go-to experts in specific fields. An expert agency in one field is far more marketable than a jack-of-all-trades agency in no area

If you’re searching to identify your agency’s specific spark, Marketo blog recently asked me to create a resource for their readers with tips to identify and dominate their businesses’ own niche in the agency world. I’d love for you to check it out and let me know what niche your agency capitalizes on.