I believe that one of the most challenging aspects of our work is the forced creativity. We have no time to wait around for a muse or to stand in the shower all day, hoping that inspiration will strike. Every day we need to be creative. Now. And I mean that in every sense of the word. The word creative no longer belongs to the creative department, if you even have one.
Whether it is a strategy, a media channel decision, a messaging hierarchy or finding the right combination of words to get an uptick in Google Adwords — every single person in your agency needs to push past the mundane and expected ideas and find that diamond in the rough.
Oh yeah — and they need to do it in 60 minutes. Or by tomorrow. Or in between meetings. I had an interesting conversation with Jason Keath, founder of the Social Fresh Conference about this struggle and from that, I captured 4 strategies to spark on-demand creativity in an article for Hubspot.
Give one or more of them a try and let me know what you think.