Many agencies are followers of the EOS system from the book Traction by Gino Wickman. In the book — there’s a lot of talk about the role of the integrator in the agency.  (Also a deep dive into the visionary/integrator relationship in Mark Winter’s book Rocket Fuel).

We worked with Art Boulay from Strategic Management to study 15-20 of the best integrators who were super stars inside AMI agencies and we profiled what traits, behaviors, beliefs and motivations they had in common.  This webinar looks at what the ideal integrator looks like and how to find them.

Here are all of the files and the video from the webinar with Art Boulay on finding your integrator.  The webinar barely scratches the surface of the actual report, so be sure you read it as well.


Visionary/Integrator study

Interview like your life depends on it

PDF of presentation