“Authority” sounds like a word a bully would love: It suggests power, prestige, command. But the truth is that “authority” is more about honing and sharing your expertise through speaking, writing, a point of view. The word “author” is embedded right into “authority.” Clever, huh?
What Drew and Stephen have done is given you a field guide to being a true authority, and showing you how to connect that to your growing business. Recommend!
— Ann Handley
CCO, MarketingProfs and WSJ bestselling author of Everybody Writes and Content Rules
Incredibly useful! This is the ultimate guide to growing an agency with thought leadership and content marketing. A must-read for every agency owner and manager.
— Jay Baer
Founder of Convince & Convert and co-author of Talk Triggers
If I was writing a business and strategy book for marketing agencies, it would be Sell With Authority. This book is most likely the only thing standing between your agency and oblivion. Save yourself (and your agency) by following this critical guide to agency success.
— Joe Pulizzi
Author, Killing Marketing, Content Inc. and Epic Content Marketing
I read Drew and Stephen’s book, Sell With Authority, and my first reaction was, ‘yeah… I know.’ I wasn’t able to stand back and realize that I had spent a decade fumbling over the concepts in this book – doing them, making mistakes, trying more, trying again – before figuring out what really worked for us.
— Mitch Joel
Author, Six Pixels of Separation and CTRL ALT Delete, Former President of Twist Image/Mirum
Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can’t be denied or easily replicated. Why wouldn’t you capitalize on that, as opposed to writing generic content that looks like every one of your competitors?
If you’d like a free paperback or ebook copy of Sell with Authority – the book I co-authored alongside Stephen Woessner – all you need to do is fill out the form below.
—Drew McLellan, CEO of Agency Management Institute
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