In this era of instant access to just about anything, clients are seeking out not only a good product but a personalized experience and human connection. Mass produced options may be convenient for customers and cost effective for corporations, but with so many more options available via the internet and reinforced in social media, the door has been opened for small business to score some real success stories.
I wrote the following article for CEO.com about how that small businesses can not only compete with their larger counterparts, but can develop the tools to win. Tell me what you think.
