Want Stronger Alignment With Clients? Prioritize Worldview
When it comes to building strong relationships with clients, you must consider their unique worldviews to fully understand and meet their needs.
In this piece I recently contributed to Entrepreneur.com, I discuss three steps you can take to forge a stronger alignment with your clients.
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups