What the Rest of 2022 Holds for Marketing Agencies
Every industry has its annual patterns, and the agency world is no exception. Luckily, trends from the second quarter of 2022 look promising. There are some challenges to be aware of, but many marketing agencies are sorting through a wealth of opportunities.
In this piece I recently contributed to ModernMarketingToday.com, I discuss several reasons why the third and fourth quarters of the year will be golden despite the aforementioned hiccups.
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups