Agencies aren’t in the business of selling—at least not advertently. Rather, your goal is to help clients grow their businesses. Account executives play critical roles in delivering on that promise. You can help accomplish this task by giving them space to get to know their clients, plan their approaches, and ultimately understand their roles in the agency-client relationship.
In this pieces I recently contributed to ChiefExecutive.net, I discuss how it’s more important than ever for you to position your account executives for success—their wins are your wins. Here’s how.