If your agency is a member at one of the following levels:
- Gold member
- Platinum member
- Key executive member
- Virtual owner peer group member
- Live owner peer group member
You are eligible to send employees to one or more of the SIG Summits throughout the year.
Once a year, we bring together agency employees who share a role or discipline within the agency — with the intent of them learning from each other.
In 2022, we’ll be holding two specific sessions.
- Digital — March 16 & 17 in Chicago (DONE)
- Big Agency (25+ FTEs) — September 22 & 23 in Denver
In 2023, we’ll hold two specific sessions.
- Digital — July 13/13 in Denver
- Big Agency (25+ FTEs) — October 12/13 in Denver
Each Summit is capped at 50 participants.
They all work exactly the same way. The agency can sign up to three participants for each Summit for $1,500/summit. Your only other expenses are travel to/from Denver and a prorated portion of the meeting expenses which averages out to about $500-750/person.
You/your employees would travel to Denver the night before the Summit starts. We provide breakfast and lunch on day one, followed by a group dinner after the first day. We’ll do breakfast on day two and adjourn at noon.
Only owners can attend the big agency summit. Any employee can attend the digital summit.
The structure of these meetings is very different from an AMI owner or key executive network or our workshops.
A month+ before the meeting — We email the people attending the meetings (not the owners — the actual people going to the SIG Summit) and they send us a list of things they want to talk about (you can download a sample digital and CFO/COO discussion guide from a couple years ago).
At AMI, we build out the discussion guide based on their input and throughout the two days, facilitate the discussion of the questions in the guide. The attendees serve as both student and teacher — sharing their best tips, tricks, hacks, tools, and techniques. It’s a very dynamic, lively, and fast-paced conversation.
And best of all, the participants stay in touch throughout the year, asking questions, sharing resources, etc. The agencies that have done this for the past several years love it and no one has opted out.
The schedule for the Summits is as follows:
- Day One — meet 9 am – 5 pm/ group dinner
- Day Two — meet 9 am – noon and then everyone goes home
There is no sharing of financials or anything specific to your agency other than tricks, tools, etc.