One of the most common challenges agencies of all sizes are facing right now is finding the right people to add to the team, especially as it relates to learning how to find freelancers who are capable of doing the great work that agencies require. Client budgets and programs are growing, agency new business is [...]
Agency owners are, for the most part, some of the bravest people I know. They have put everything on the line to start/own their agency and every day, they face and move past tough decisions. But if there’s an Achilles Heel for most owners, it’s the staffing issue, especially if your agency has hit a [...]
In the last year, I boarded a plane at least once 48 weeks out of 52. And I’m not alone in my travel habits: In 2016, Americans went on close to 460 million business trips. I used to be convinced there was no way to get actual work done between the noise, the close quarters, [...]
In 2016, student loan reimbursements were called the trailblazing benefit of 2017. With several young employees in my business, I’ve seen just how heavily these debts weigh on college graduates and even those in their 30s and 40s who continue to pay down massive sums. By packaging loan reimbursement as an employee benefit, companies can offer [...]
During a recent podcast, my guest, C.C. Chapman, made a rather blunt statement about agency content creation. His assertion? Every day, agencies violate the “speak human” mantra. Instead of treating potential and current clients respectfully, they throw out acronyms and gibberish, making readers scratch their heads and ultimately turn away. And we have the audacity to [...]
I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are [...]
Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s that are driving the analytics. Jaywing, a British data-based digital agency, found that brands across [...]
The only thing worse than losing a client is working with one who stalls. As an agency owner for 20 years, I have seen clients hesitate for every reason imaginable, and I've developed best practices to limit lost resources and keep projects moving. Understand How Project Delays Happen Every stalled situation starts the same way. [...]
Agencies love to talk about their “stuff.” From event strategies to promotional packages, they get deep into the nitty-gritty. Although nuts and bolts might be great for a home renovation project, they don’t produce tons of revenue. What’s the problem? Selling tangible things limits the conversation to stuff that everyone offers. You create websites? Great, [...]
Even if you’ve had a spectacular year and you’re trying to figure out how to spend all of your profits — by now, you’re probably feeling a little weary. As agency owners and leaders, we’re not so great at slowing down or listening to our body’s signals that it’s time for a recharge. Perhaps that’s [...]
