Marketing automation isn’t a passing fad. The technology has completely transformed the worlds of marketing and advertising and will continue to do so in the coming years. While big names like Marketo, Oracle Eloqua and Pardot tend to dominate the conversation, there are countless other players in the marketing automation space, and the market is projected [...]
If you’ve been in the business for more than a decade – you’ve done a fair amount of outdoor advertising at some point in your career. But, when we say outdoor advertising, most of us think billboards. We’re very right but we are also very wrong. Today, that’s just a sliver of what outdoor (now [...]
Get this: Just one percent of startups scale correctly, while more than 70 percent end up in a half-grown wasteland. This is the new discovery of 10X-E founder Jason Goldberg, who recently spoke at the Western Cape Funding Fair about the rocky road of scaling a company. Anyone with an idea can start a business, but only [...]
The typical agency owner isn’t a natural salesperson. They don’t enjoy chasing after business but they love engaging a prospect once they walk in the door. The idea of cold calling in our business has always been dismissed as “never works” but what if there is a happy medium? My podcast guest Ryan O’Donnell joins [...]
Understanding how to market your digital agency is a common issue plaguing new agency owners. Entering into a new space isn’t easy, whether by a conglomerate or a brand new startup. Take Uber, for example: The ride-sharing company has taken a foray into the world of food delivery, and the service — which, according to [...]
I got an email from an AE who had attended one of my workshops. She was frustrated because her client called her boss (the agency owner) directly about an issue. She felt like the owner undermined her role with the client by taking the call and not including the AE in either the conversation or [...]
Our job as an agency is to provide value to our clients and help them woo and win their best potential customers. After all, marketing, according to Peter Drucker, is about understanding the customer so well that the product or service fits him and sells itself. Value added marketing is one way to do exactly [...]
If you don’t manage people well, they will find someone else who will. According to The Mercury News, Americans are quitting their jobs at the highest rate in 16 years. In January alone, 2.2 percent of the entire American workforce either left in favor of a new opportunity or quit outright. As a business owner, [...]
Despite its roots in liberal San Francisco, Uber lacks equality. Uber's diversity report revealed minorities are underrepresented, especially at higher positions. Blacks and Hispanics fill only a small percentage of company roles, and other Silicon Valley giants have similar demographics. In fact, the U.S. Census Bureau discovered Silicon Valley’s workforce is 2.2% black and 4.7% [...]
These days, agencies tend to get caught up in near-constant talk of creativity, innovation, and disruption. But all that noise can drown out the real reason you’re in this business: to make money. The truth is that you’re trying to make a living -- for yourself, your family, and your employees. And no matter how [...]
