Regardless of the type of business you own, your staff is your greatest asset. It’s crucial that you’re getting the most from your employees, and you do this by actively mentoring employees on your stellar team to produce growth for your company. This growth-centric mentorship isn’t casual or sporadic. In fact, at least 20% of your [...]
Web development seems to be a constant conundrum for most agency owners. It’s hard to hire and it’s even tougher to make money on web projects these days. On top of the profitability issue, there’s the scope creep and timeline challenges. Many agencies have actually gotten out of the web dev side of the business. [...]
Agency owners want to reward their best employees and prevent them from leaving. Obviously, the best way to do both is to offer equity or to become a minority partner in the agency, right? Not so fast. Crafting a pair of golden handcuffs for a model employee sounds like a great idea, but when those [...]
Technology has brought many changes to the workplace and one of the biggest has to be the ability and desire to work remotely. Many agencies swore they’d never allow an employee to work from home – be it down the street or across the country. That tune has changed for sure. Some agencies are making [...]
It doesn’t matter whether you’re in a large suburban market or a small rural one. It doesn’t matter whether you’re a big shop, a small shop, a specialty shop, or a digital shop. Agencies across the country are struggling to find, recruit, hire, and retain great employees. It just one big recruitment game and do [...]
You have to tell a story — a great story — to get people to listen. You need to create a narrative that grabs and holds their attention. This isn’t easy, and there are many misguided attempts to master “storytelling” as a marketing tool, especially with how popular and buzzworthy this phrase has become of [...]
Our industry isn’t just changing, it’s evolving. What we offer clients, how we’re measuring success and the tools we use are all constantly changing. While the changes are helping us grow our agencies and future proof our businesses – it also means some painful changes to how we’re structured. The biggest change I am seeing [...]
Long after the Web evolved into a marketing tool that could be used by brands, agencies scrambled to hire executives that knew digital. Advertising became so obsessed with the idea of digital that they felt the need to change the way they did business to keep up with the rhetoric. Digital Jedis and other strange [...]
You have to tell a story — a great story — to get people to listen. You need to create a narrative that grabs and holds their attention. This isn’t easy, and there are many misguided attempts to master “storytelling” as a marketing tool, especially with how popular and buzzworthy this phrase has become of [...]
It’s no secret: Most advertising agency owners come from inside the advertising industry.Naturally, they’re very good account executives, copywriters or art directors, but they’re not always seasoned businesspeople. Like most creative people, they’re not interested in restrictive, formulaic systems and processes to guide workflow, even though they’re necessary. Unfortunately, this misstep can singlehandedly create chaos [...]
