Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event Content Marketing World so he’s been teaching and living content for a long time. Today’s agencies have to [...]
One of the most annoying and expensive aspects of running an agency is when you do a lot of groundwork on a project and then the client pulls the plug before you've been paid. The phrase is actually an American idiom that originated in the 19th century. Back in 19th century America, toilets had plugs [...]
The Department of Labor has finally decided how/when they’re going to roll out the new overtime law which is going to have a huge impact on agencies. And it’s not just agencies. It’s estimated that the preparation and management to stay compliance with this new law will cost US businesses $592.7 million and over there will [...]
A lot of agency owners are accidental agency owners. Do you remember the day that you looked around and realized that you were running a business? For many agency owners, that wasn’t really the plan. And even if it was – we’re not prepared for it. We grew up in either the account service world [...]
The communications world has changed drastically in recent years and practicing effective public relations strategies and tactics are no exception. Gone are the days of only having to know one or two reporters or knowing all of the potential publications to pitch. Today, there are so many more channels and opportunities that agencies struggle with [...]
New business is on the upswing, you’re experiencing shorter sales cycles, and your business is growing by leaps and bounds. All of that is great. But you’re still facing a crisis. An agency employee crisis. There just aren’t enough qualified people to fill the spots needed to service all that business. Or maybe you have [...]
Every agency wants to be their client’s go to partner. It’s not enough to deliver top notch creative or marketing strategy. Today’s clients (as we learned in our CMO research study) want an agency who can think beyond marketing and help them with solving wicked problems. My podcast guest, Gareth Kay, and his company Chapter, [...]
As agency leaders, we’re as good as our last idea. So we’re always on the lookout for fresh thinking and emerging trends to take to our clients. But how do we do that in today’s overloaded information age where there is never enough time and so many other distractions? And how can we look into [...]
You help your clients do it every day but have you defined your values, mission and vision? As you preach to clients, it’s vital to every business that they have a clear idea of who they are and what they’re all about. Usually the owner has some vague (or maybe very defined) vision for their [...]
As times change, so must agencies. AMI does some research every summer and in talking to CMOs across the country, it's been very clear that clients are no longer interested in only working with just one agency anymore. In fact, our study showed that over 50% of them want to work with multiple agencies, allowing [...]
