Episode 261:

A.I. As agency owners and leaders, we understand what it is and what it does, but we haven’t quite figured out the best way to use it in our own agencies for ours or our clients’ benefit. Many still believe it’s something inaccessible or unaffordable. But, A.I. can transform our deliverables, change the ROI we deliver to clients, and make us even better at what we do. Today. At an affordable price.

My guest for this week’s episode is Neil Sahota, a professor at UC-Irvine in California. Neil is a specialist in artificial intelligence marketing. He was an IBM Master Inventor and is currently doing some astounding work as an A.I. Advisor for the United Nations. Neil authored the book, Own the A.I. Revolution, and is one of the foremost expert on emerging technologies as they relate to business strategy.

In this episode of Build a Better Agency, Neil joins us to share his journey and technical expertise. He explains what agency owners can do to harness the power of artificial intelligence marketing so we can use it in ours and our clients’ favor. He also walks us through some of the most progressive A.I. tools marketers are using to communicate with their audiences more effectively.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

Artificial Intelligence Marketing | How agencies can use A.I. to communicate more effectively

What You Will Learn in This Episode:

  • How we as agency owners can harness the power of artificial intelligence marketing and use the technological disruption in our favor
  • How to use A.I. to get data and use it in your client interactions
  • What tools agencies can use to leverage data and turn it into ROI
  • Where agency owners should look for guidance on what A.I. can do and how to do it
  • What inspired Neil to write his book, “Own the A.I. Revolution”
  • Neil’s perspective on the ethics of A.I. in marketing

The Golden Nuggets:

“We live in an age where people are giving away their data all the time. We need only a little bit of information to construct a model using A.I.” @neil_sahota Click To Tweet “Start small to get your feet wet with A.I. so you can see what the effect is. Often people see that the results are mind-blowing.” @neil_sahota Click To Tweet “Artificial intelligence marketing is not going to solve all of your problems. But it will give you another powerful tool in your toolbox to communicate with different audiences more effectively.” @neil_sahota Click To Tweet “Even if you are already doing a microsegment campaign, A.I. can help you subsegment that to the individual level.” @neil_sahota Click To Tweet “Social media companies are now using A.I. tools to create packages we can use to buy a customer base of specific demographics and psychographics.” @neil_sahota Click To Tweet

Ways to contact Neil Sahota: