How to Nurture Relationships to Build Your Network, with David Fisher.

By |August 28th, 2017|

Episode 99:

David J.P. Fisher (D. Fish) is a speaker, coach, and best-selling author of 7 books including the best-selling “Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection” and “Networking in the 21st Century: Why Your Network Sucks and What to Do About It.” Building on 20 years of experience as an entrepreneur and sales professional, he combines nuanced strategy and real-world tactics to help professionals become more effective, efficient, and happy. He helps them understand the new landscape of Hyper-Connected Selling, where social media, networking, and old-school sales and communication skills are the key to providing value and staying relevant. He lives in Evanston, IL – next to a huge cemetery which helps him appreciate the value of every day.

 

 

What you’ll learn about in this episode:

  • Why you can’t rely on referrals for new business
  • Networking: why it’s relational — not transactional
  • How to build your network so it’s stronger and serves your business better
  • Why size matters in your network — and why not every connection has to be a strong one
  • Leveraging the social capital you create and making the ask at a time where you don’t come off as desperate
  • How to build and nurture relationships
  • Why young professionals really need to work on building their network
  • The power of the one-on-one and taking the opportunity to build deep relationships with people
  • Making sure social media is actually in service of your network building
  • Why the way we sell has to change in response to the change in the way people buy
  • How to sell by being the expert and guiding people through the information they already have
  • Using thought leadership to position yourself to be the one people turn to for help
  • Why you should aim to be a micro-influencer for a specific niche instead of trying to influence a broad topic (like marketing, PR, digital, etc.)

 

The Golden Nugget:

“Networking is not a linear process. It’s not transactional -- it’s relational.” – @dfishrockstar Click To Tweet

 

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Ways to contact David Fisher:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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