Find Your Posse, with Drew McLellan

By |January 22nd, 2018|

Episode 120:

It’s funny what a single question can do. I was all set to record this week’s solocast about the content from the workshop I taught earlier in the week and then someone asked me a question that took me in a completely different direction. The direction of how much agency owners need a posse.

I’ll get to the workshop content next time but for this solocast I followed the nudge of the question and talked about how agency owners can surround themselves with people who understand the grind and who can make the journey a little less lonely and frustrating.

We’ll talk about the different kinds of groups out there that serve as coaches, mentors, support teams and accountability buddies. We’ll explore why this matters and how it can serve you and your business. But most of all we’ll talk about how much easier life and work can be when you have a posse!

Drew McLellan is the CEO at Agency Management Institute. He has also owned and operated his own agency since 1995 and is still actively running the agency today. Drew’s unique vantage point as being both an agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today.

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for owners and their leadership teams
  • Offering AE bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

 

 

What you’ll learn about in this episode:

  • The pros and cons of local business networking groups and what you can hope to get from one
  • The importance of creating genuine connections inside your posse so they become your greatest supporters on both the best and worst days as a business owner
  • How to build a mastermind group from scratch and fill it with the right peers
  • The accountability that comes from having a strong peer group
  • Being a good member of a peer group is about giving first. You will gain in proportion to what you give
  • Why being an agency owner is one of the toughest jobs in the world and why AMI was started to give agency owners other owners in noncompetitive markets to confide in
  • The virtual and in-person peer networks that AMI offers to pair agencies up with other agencies in non-competing markets

 

The Golden Nugget:

“The best thing about owning your own business is that you’re accountable to no one. The worst thing about owning your own business is that you’re accountable to no one.” – @DrewMcLellan Click To Tweet

 

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Ways to contact Drew McLellan:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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