Episode 370:

For 2021 and 2022, we’ve been in a job seeker’s market where potential employees have more power to make demands. But now, this period is cooling off as we head into a recession. This means you should be able to find good talent for less money and with fewer demands.

We know it’s hard to compete with big corporations for what we can offer, but many people choose to work with agencies because they’re unique and go against the corporate grain. So once you have your star employees, how do you keep them around? This solocast, I’m focusing on how to invest in employee retention, particularly for your star players.
This episode will cover three key areas where you can get creative in making your team feel valued and how to implement them in meaningful ways. It’s time to put your money where your mouth is and show your team that they matter — because that’s almost half of the employee retention recipe. Stick around for the full episode to learn the rest!

For 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own (which he still owns and runs) agency in 1995. Additionally, Drew owns and leads the Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
employee retention

What You Will Learn in This Episode:

  • The biggest challenge for agency owners in 2021 and 2022
  • How to creatively compete with big corporations in your employee compensation
  • Why it’s so important to invest in your employees’ career growth
  • What star players look for when choosing to work with an agency
  • Developing a greater purpose for the work you do
  • Why your employees care more than just money
  • How caring more will make your team stick around longer

“The reality is, as an agency, you will never be the best salary source for your employees. They'll have to choose to work with you for reasons bigger than salary.” @DrewMcLellan Click To Tweet “The employers that keep their employees for the longest are the ones who help their employees reach their life goals.” @DrewMcLellan Click To Tweet “Sometimes, we get going so fast, and our to-do list is so long, we're juggling so many things that sometimes, we make people feel like we are scooting past them.” @DrewMcLellan Click To Tweet “What they really want is you to see them, to be invested in them, and to care about them.” @DrewMcLellan Click To Tweet “I am a big believer that professional development is a shared responsibility.” @DrewMcLellan Click To Tweet

Ways to contact Drew McLellan:

Resources: