Episode 187:

This has happened at my agency and I’m sure it’s happened at yours.

You start a huge client project and are excited to keep things rolling – both to protect your agency’s production schedule and to exceed the client’s expectations in terms of delivering on time and on budget. But then, you hit the roadblock. The cold silence you hear when you ask your client for the assets you need.

Whether it’s images, video, or copy points – you’re stalled until they cough it up. So much for on time or on a budget!

On this episode, I talk with James Rose about how to streamline the content collection process. Back when he was running a web dev shop, this was a major frustration for him and his team. So much so that his company developed what is now its core business: a content collection platform called Content Snare.

As content increasingly becomes central to much of agency work, solving the content collection conundrum is often the difference between profitability and charity work. Take a listen as James offers many no tech, low tech, and SaaS solutions to help us stay in the black.

James and his business partner, Mark Beljaars, started a single-product SEO software company in 2010. As they networked with other business owners, they heard countless stories about website projects that have gone wrong. They thought maybe they could help things go right.

With a passion rooted in software, they identified a few bottlenecks in the web design process. The worst one, which resonated most with other designers, was chasing down clients for their web content. That’s when Content Snare was born.

Clients don’t think about projects the same way we do – they don’t mean to be a bottleneck, even though they often are just that. Finding ways to keep content flowing ultimately helps us deliver an end result worthy of our efforts and our fee.

What You Will Learn in This Episode:

  • Why gathering content from clients is such a universal pain point for agencies
  • How agencies can set content expectations as a part of the terms and conditions in a service contract
  • How to give clients a firm content deadline and make the stakes very clear
  • Why content collection is more than just setting up reminders
  • How to stop wasting time chasing after clients
  • How agency owners can help clients avoid overwhelming deadlines
  • Why you must manage agency expectations about how much data to expect from clients at one time

The Golden Nuggets:

“You can waste a lot of time following up with people.” –@_jimmyrose Click To Tweet “Having a clear process for content collection can actually help reduce error rates in the content and all the back-and-forth that entails.” – @_jimmyrose Click To Tweet “Whatever tools you use, a system for gathering information and keeping a project moving forward just makes you look more professional.” – @_jimmyrose Click To Tweet “Agencies need to get more comfortable with setting up processes, whether for content or literally every other aspect of the business. You can’t grow and scale otherwise.” – @_jimmyrose Click To Tweet “One of the biggest issues with content is that people just forget.” – @_jimmyrose Click To Tweet

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