Episode 219:

There was a time when you spent most of your time learning your craft. Whether it was account service or art direction or biz dev – you had to develop the skills to do your job well. There’s no doubt that our world demands on-going education so we can continue to serve our clients. But at this point in your career, you have the luxury of focusing on something a bit deeper — developing yourself as a leader, professional, and human being. That’s why I love John Jantsch’s new book The Self-Reliant Entrepreneur so much. It invites us to do just that.

John has always been about teaching small businesses how to do marketing. His previous five books were all how to guides for everything from selling, using referrals to grow your business, and SEO. But this latest book offers no step by step instructions. In fact, it’s sort of the opposite. It’s a book about you discovering answers to bigger questions that can’t come with an instruction manual.

Each of the 366 chapters is comprised of a quote from a literary great, a reflection by John on the day’s topic (anything from limited beliefs to seizing risk) and then a thought-provoking question. You can consume the book in one big gulp or you can sip it throughout the year.

In this episode of Build A Better Agency, John and I chat about why he made the dramatic shift in writing purpose and style, how he got the book done and how he recommends readers squeeze the full value from the book.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

What You Will Learn in this Episode:

  • About John’s new book and why he chose to write a “why to” rather than another how to
  • How to invest in yourself and how that growth can serve your agency
  • The book writing process for “The Self-Reliant Entrepreneur”
  • How to use John’s book to become a stronger, more centered agency leader

The Golden Nugget:

“I happen to think entrepreneurship is one of the greatest self-development programs ever created.” @ducttape Click To Tweet “We have to follow our own path, but we have much to gain by understanding each other better.” @ducttape Click To Tweet “There is a universal shift taking place, and people are starting to realize that mindset is just as important as tactics.” @ducttape Click To Tweet “As entrepreneurs, we are trying to change something that’s wrong, create something that doesn’t exist, or solve a problem; a lot of times we have to upset the apple cart.” @ducttape Click To Tweet “Nature provides a truly amazing example of how we should live.” @ducttape Click To Tweet

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