Taking a Traditional Agency on a Digital Evolution, with Nick Westergaard

By |April 11th, 2016|

Episode 27:

Nick Westergaard is a strategist, speaker, author, and educator. He is the chief brand strategist at Brand Driven Digital, where he helps organizations build better brands online. He teaches at the University of Iowa in the Tippie College of Business, is a regular columnist on The Cedar Rapids Gazette, and is also the host of the popular podcast, “On Brand.”


What you’ll learn about in this episode:

  • How Nick took his traditional agency and transitioned it to becoming a digital powerhouse
  • The differences and similarities between traditional and digital marketing and why they really aren’t all that different
  • Social Brand Forum: Brand Driven Digital’s yearly live event
  • The business strategy behind having a live event
  • Why you should get out and attend events
  • The importance of prioritizing your agency as a client
  • Why experimentation is so important for your agency’s success


The Golden Nugget:

“A live event is a very big piece of branded content.” – @NickWestergaard Click To Tweet

Click to tweet: Nick Westergaard shares the inside knowledge needed to run an agency on Build a Better Agency!


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Ways to Contact Nick Westergaard:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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