Episode 484

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Many agency owners feel like their clients are putting them in a box of specific skills they’re able to perform for them. And for many of us, that’s not a good feeling. We’re wired to think creatively and break free from that metaphorical box, but it can be hard to communicate that to our clients in a sea of competition.

So, it’s time to break out of that box in 2025. 

That means we need fresh ideas, innovative thought leadership, and non-obvious thinking. And there’s nobody better to talk to us about this than Rohit Bhargava, from Non-Obvious Company. He knows exactly what it’s like to be put in a box creatively, but he’s even better at breaking out of it. 

For years, he’s taken a hold of the status quo to challenge it, question it, and ask more of it so that he can stay ahead of the conversation and shape it to better serve his clients — and his agency. 

So join us to get inspired to do some fresh, non-obvious thinking in this week’s episode.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

  • What should be on every agency owner’s mind in 2025
  • How to get a seat at the table and show clients you’re capable of more
  • The importance of thought leadership to make sales come to you
  • The difference between content creation and thought leadership
  • How to apply non-obvious thinking to our agency work
  • Getting our clients to be more open-minded, creative thinkers with us
  • The role of AI in the future of agencies
  • The importance of demonstrating real connection and chemistry to both potential and current clients
  • Trends agency owners should be paying attention to in 2025

“Everyone had this perspective we're being put in a box of what we're known for, what the client thinks we're good at, what the client has typically hired us for, and not appreciated for all of the other things we can do.” - @rohitbhargava Share on X
“It's really hard to be seen as a big thinker if you don't have a perspective on the world. It has to be based on what's happening, the trends that are out there, the culture shifts happening, and the world you're trying to market to.” - @rohitbhargava Share on X
“What if we could get our clients to just be more open-minded, creative thinkers, period, and have them exist in that state where they were always thinking like that?” - @rohitbhargava Share on X
“What is the thing that you can do that makes you stand out as having a unique perspective in the world of all the other agencies that you compete against?” - @rohitbhargava Share on X
“We are the ones in our professional lives who everyone else looks to to be the most pioneering, the most innovative, the most forward-thinking, the ones who see around the corner before anyone else.” - @rohitbhargava Share on X

Ways to contact Rohit:

Resources: