Episode 43:

Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency and HubSpot’s first Agency Partner. He is author of “The Marketing Performance Blueprint” (Wiley, 2014) and “The Marketing Agency Blueprint” (Wiley, 2012); creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on content marketing, inbound marketing, performance and strategy.



What you’ll learn about in this episode:

  • Why Paul started PR 20/20
  • Standardizing pricing to prevent scope creep
  • Paul’s point system for pricing
  • How to create a content strategy that works today
  • Top of the funnel content vs. bottom of the funnel content
  • Using the point system for professional development
  • Where to find the great content writers that you will need to hire
  • How PR 20/20 decides if a client is a good fit
  • The Marketing Score
  • Automated Insights
  • Steps agencies can take right now
  • How to keep employees around and enthusiastic


The Golden Nugget:

“Unrealistic expectations and financial instability are prospect red flags.” – @paulroetzer Click To Tweet


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