Episode 31:
Ron Baker is the founder of VeraSage Institute, a leading think tank dedicated to educating professionals internationally, and a radio talk-show host called The Soul of Enterprise: Business in the Knowledge Economy. Ron is the author of seven best-selling books, including “The Firm of the Future,” “Pricing on Purpose,” and “The Soul of Enterprise: Dialogues on Business in the Knowledge Economy,” co-authored with Ed Kless.
What you’ll learn about in this episode:
- Why Ron believes that the billable hour and the timesheet need to go
- Value pricing: the differences between different pricing plans
- Ways to add in additional value that isn’t more “stuff”
- How to start a value conversation
- The typical agency objections of value pricing and why they’re false
- How to succeed at the transition to value pricing
- Other kinds of mistakes agencies make when shifting towards value pricing
- The major benefits for focusing on value and the customer
- Action steps that agencies can take when deciding whether or not to utilize value pricing
The Golden Nugget:
“Value is subjective. Price the customer, not the product or service.” – @ronaldbaker Click To Tweet
“It’s insane to believe that any business is better than no business.” – @ronaldbaker Click To Tweet
“Growth for the sake of growth is not the ideology of a profitable business.” – @ronaldbaker Click To Tweet
Click to tweet: Ron Baker shares the inside knowledge needed to run an agency on Build a Better Agency!
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Ways to Contact Ron Baker:
- Website: www.verasage.com
- Email: ron@verasage.com
- LinkedIn: www.linkedin.com/in/ronbaker1
- Twitter: @ronaldbaker
- Radio Talk Show: www.thesoulofenterprise.com
Ron’s Books:
- “The Firm of the Future”
- “Pricing on Purpose”
- “The Soul of Enterprise: Dialogues on Business in the Knowledge Economy”
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