Episode 213:

With so many people that have yet to join us on the show, I very rarely ask someone to come back on. But Tamsen Webster is an exception. You may remember episode 61, where Tamsen joined us to talk about speaking at conferences and tradeshows as a biz dev strategy. This time, we are going to take a different tack because Tamsen has been pretty busy since we last spoke.

Every day, I talk to agency owners who struggle to see what differentiates them from their competitors. They fail to recognize their unique reflection in the mirror. Tamsen has developed a methodology for identifying what sets you apart, which is one of many things that we cover in this episode of Build a Better Agency.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

What You Will Learn in this Episode:

  • Why it is difficult for agency owners to recognize what makes them unique
  • Tamsen’s methodology for identifying what sets your agency apart
  • How to use Tamsen’s process internally and with clients
  • How Tamsen designed her system and why it works

The Golden Nuggets:

“The end product is only ever as good as the original idea.” @tamadear Click To Tweet “An idea is an answer to a question. And The Red Thread is the connection between those two.” @tamadear Click To Tweet “In a lot of ways, the best agencies simplify what is complicated.” @DrewMcLellan Click To Tweet “Most agency owners don’t start an agency with the intention to be like everybody else.” @tamadear Click To Tweet “When agency owners look in the mirror, it is difficult for them to see themselves clearly, and to understand what differentiates them from everyone else.” @DrewMcLellan Click To Tweet

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