In late 2019, Predictive ROI partnered with Audience Audit Inc. on a study to better understand the attitudes and perspectives of professionals who follow experts or thought leaders. How do consumers see thought leaders? Why do they follow them? What do different segments of professionals want from thought leaders?

This study was designed to provide business owners who desire to build their thought leadership with insights to help them become more visible, more relevant, and more helpful to those who consume, utilize, and share their content.

Professionals follow thought leaders for different reasons and thought leaders must carefully consider which “problems” they seek to solve for their audiences and whether their audience will view them as qualified.

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