Pause for a few seconds and make a mental note of the five-to-ten most recent examples of how you are rewarding agency employees within your organization. In other words, who got a raise, a bonus, a promotion, an award or some other form of recognition for a job well done? In many organizations, perhaps even [...]
As a marketing executive, you understand that metrics matter. When your creative teams work together on metric-oriented goals, you can serve your clients better, reduce mistakes and miscues, and maximize every dollar spent. Unfortunately, while you may love metrics, odds are your creative staff doesn't. At least, not yet. One reason creatives don't pay attention [...]
Some things creep up slowly in life, like global warming and receding hairlines. Now you can add to that list: The reign of a digital team in agencies. As digital advertising continues its double-digit growth, more and more agencies routinely rely on tech-driven campaigns to keep the lights on. And as web, mobile, and social [...]
Sometimes I think as agency owners we forget to connect the dots for our team in an agency management system. Remember when you were a kid and your parents started to talk about something and then in the middle of the conversation, one of them gave the other "the look" and they either stopped their [...]
