Hey agency owner — can you run an agency without any employees?
Can you run an agency without any employees? You're about to find out. Recently I received an email which in essence asked how feasible it was to run an agency without employees. I thought it was a worthy discussion to share here. Here's the question I was asked: In the last year or so I've noticed more and more agencies that have an organizational structure like this: a strategist or two lead the agency, do new business, do client strategy and service. And the design, technical work and production is done by virtual assistants. This seems to be a particularly popular model with agencies that are Hubspot partners (or partners with other marketing software vendors) or focus on inbound / content marketing. I'd love to hear your experience on this. Particularly, where you see this model working well and where you see the more traditional agency model (a model fully staffed with strategists, account people, creative, etc) working well. My answer: I see this model working with smaller agencies that deliver something that is almost formulaic — like SEO or email automation. If you can sell it like a product/package — it may work. Typically these agencies are smaller, could be virtual and have little to no staff. They are also at great risk of being commoditized. But for an agency that wants to dig into strategy and really be at the decision making table (in contrast to the more order taking product/package model) it’s really not effective. I don’t believe account people (AE/strategist — whatever you want to call them) are great new business people. In most cases, they lack the sophistication in business acumen to truly have the kinds of conversations that CEOs/CMOs want [...]