Agency owner – new business

The Agency Owner’s Job Description

Here’s the ad agency structure kernel of truth you’ve been denying for too long. You can’t own/run a successful, scaleable agency and still be in the weeds of client work. You just can’t do it. I work with 200+ agencies a year and whehter they’re small (1-15 people) or large independently owned agencies (100+ people) — if the owner is still servicing clients, they’re not servicing the agency. If you being hit by a bus or abducted by aliens would dramatically change your agency’s monthly AGI, then congratulations — you just created company so you could be a day laborer. You simply traded one job/boss for another job/boss. And I’m betting your current boss makes you work worse hours for worse pay. What a jerk, right? Actually you're right. You shouldn’t tolerate that life any more. Not only is it a lousy job for lousy pay but you can’t grow your business because you’re the bottleneck. The sticking point. The black hole where ideas/innovation goes to die because you don’t really have the time to think them through or execute on them. If you are working in the business, you aren’t working on the business. Which means your agency will not scale/grow and no one will want to buy it because you’re too integrally involved.  And if all of that's true -- why in the world would you take the risk, the pressure, the heart burn and the worry?  Just go get a job. So what should you be doing with your time? Here’s how a strong agency owner should be spending his/her time (roughly) every week. This is your agency owner's job description. Granted this is ideal….but it gives you something to shoot for [...]

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