#agencylife Archives - Page 4 of 4 - Agency Management Institute

I want to write a book for my agency, but where do I start?
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I want to write a book for my agency, but where do I start?

Lifelong Learning

I want to write a book for my agency, but where do I start?

You have a story and the expertise that deserves to be shared. You have the ambition to author a book and become the authority who will inspire and educate others and boost your own career and personal goals. And you have the tenacity to believe in your success, and how far your story can go. [...]

By Michelle Prince|

Not Finding Your Ideal Clients? Maybe You’re Looking for the Wrong Things.
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Not Finding Your Ideal Clients? Maybe You’re Looking for the Wrong Things.

Agency Management, Agency Smarts, Client Relationships, New Business

Not Finding Your Ideal Clients? Maybe You’re Looking for the Wrong Things.

At the beginning of most of my engagements, I start by sending the client team a questionnaire that helps me establish a baseline understanding of how the agency approaches business development—strengths, weaknesses, skills, and areas of resistance. In it, I ask them to describe their ideal client. Here’s a sampling of what I hear more [...]

By Jody Sutter|

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