The typical agency owner isn’t a natural salesperson. They don’t enjoy chasing after business but they love engaging a prospect once they walk in the door. The idea of cold calling in our business has always been dismissed as “never works” but what if there is a happy medium? My podcast guest Ryan O’Donnell joins me on the show with his message that sales is really all about automation and efficiency. Ryan explains that when you use automation in the right way, you lay the right foundation for sales, which inevitably gets you in front of the right people and gets you more opportunities to have the right conversations. Ryan and his team are behind two successful products, Sellhack and Replyify, which were built to help people drive sales into their organizations through automation. Join Ryan and I and start thinking a little differently about how you approach sales for your agency with: Why sales is all about automation and efficiency Using data to take the guesswork out of the prospect search Crafting compelling emails to prospects based on what you know about their competition (that you already work with) Figuring out how many prospects you need to capture every week at the top of your sales funnel in order to get the number of new leads you need at the bottom of the funnel SellHack’s algorithm for verifying the email address of a person who you might just know their name and company Replyify: a tool specifically devised for sending out cold email campaigns and building a sales process to contact prospects in other ways Strategies for crafting an email using B2B Sales Techniques that works for cold selling B2B products and services How [...]