How to address clients Archives - Agency Management Institute

Go beyond Google Analytics and use data to educate your clients
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Go beyond Google Analytics and use data to educate your clients

Client Relationships

Go beyond Google Analytics and use data to educate your clients

Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s that are driving the analytics. Jaywing, a British data-based digital agency, found that brands across [...]

By Drew McLellan|

Sell What You Do, Not What You Make
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Sell What You Do, Not What You Make

Client Relationships

Sell What You Do, Not What You Make

Agencies love to talk about their “stuff.” From event strategies to promotional packages, they get deep into the nitty-gritty. Although nuts and bolts might be great for a home renovation project, they don’t produce tons of revenue. What’s the problem? Selling tangible things limits the conversation to stuff that everyone offers. You create websites? Great, [...]

By Drew McLellan|