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How to Increase B2B Sales with These B2B Sales Techniques with Ryan O’Donnell

The typical agency owner isn’t a natural salesperson. They don’t enjoy chasing after business but they love engaging a prospect once they walk in the door. The idea of cold calling in our business has always been dismissed as “never works” but what if there is a happy medium? My podcast guest Ryan O’Donnell joins me on the show with his message that sales is really all about automation and efficiency. Ryan explains that when you use automation in the right way, you lay the right foundation for sales, which inevitably gets you in front of the right people and gets you more opportunities to have the right conversations. Ryan and his team are behind two successful products, Sellhack and Replyify, which were built to help people drive sales into their organizations through automation. Join Ryan and I and start thinking a little differently about how you approach sales for your agency with: Why sales is all about automation and efficiency Using data to take the guesswork out of the prospect search Crafting compelling emails to prospects based on what you know about their competition (that you already work with) Figuring out how many prospects you need to capture every week at the top of your sales funnel in order to get the number of new leads you need at the bottom of the funnel SellHack’s algorithm for verifying the email address of a person who you might just know their name and company Replyify: a tool specifically devised for sending out cold email campaigns and building a sales process to contact prospects in other ways Strategies for crafting an email using B2B Sales Techniques that works for cold selling B2B products and services How [...]

By |November 30th, 2017|

How to Utilize A/B Testing and Conversion Optimization to Drive Sales and Leads with Justin Christianson

“It doesn't really matter what you're selling because, at the end of the day, we're dealing with people.” But people can be tricky – why do they do what they do? Most of us have figured out that we do things for one of two reasons, to avoid pain or to gain pleasure and our customers are no different. So how can you use that information to drive leads and sales? According to my podcast guest Justin Christianson, it’s by utilizing split (A/B) testing and conversion optimization. Justin’s vast knowledge of split (A/B) testing and conversion optimization borders on the fanatical. So fanatical, he wrote a book about it, “Conversion Fanatic: How to double your customers, sales and profits with A/B testing”. Join Justin and I and see how split (A/B) testing and conversion optimization can get people to take the desired action that you want them to take by learning: How Conversion Fanatics was born Why you have to track and learn why people do what they do The basics of conversions Big mistakes people make when attempting to get people to convert How to start testing for conversions How to get your clients to actually do case studies Some of the most surprising things Justin has learned from conversion testing What makes an employee good for conversion work Why split (A/B) testing and conversion optimization are two very different things Why you must approach working with other agencies for a client with no ego VR and video: why these two technologies are only going to grow in the future How Justin stays on the cutting edge How to pick the clients that are right for your agency Justin Christianson is a 15-year digital [...]

By |August 10th, 2017|
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