mentoring for growth Archives - Agency Management Institute

Coaching and Mentoring Employees for Success in Your Agency
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Coaching and Mentoring Employees for Success in Your Agency

Agency leadership, Evergreen

Coaching and Mentoring Employees for Success in Your Agency

You look at your employees and you see what’s possible. They’re capable of even more. But what’s in the way of coaching and mentoring employees so that they can get there? There are lots of reasons, but the biggest one is you. You have to make the time for coaching and mentoring employees if you ever want them to reach their potential and serve you, your agency and your clients at the level you’re looking for. In a recent solocast, I walk you through some ideas that can help you find the time to become part of the solution, rather than contributing to the problem. The solution is actually pretty straightforward and is critical to not only the employees’ success but your agency’s as well. In this solocast, I help you explore: how to be a good mentor and teacher on a regular and consistent basis how to set priority or growth goals for your employees how to provide your employees a time and place to ask questions and relay important information how to give your employees the opportunity to toot their own horns or those of their co-workers how to identify obstacles for your employees before they become overwhelming By putting these ideas for coaching and mentoring employees into play, you will not only create an environment where the employees know they need to keep getting better but they’ll be hungry to do so. It will also help you keep your best employees. Drew McLellan is the Top Dog at Agency Management Institute. He has also owned and operated his own agency over the last 20-years. And all through the year, he straddles the fence of working in his agency and working with 250+ small- [...]

By Drew McLellan|

What Successful Mentoring Looks Like & the Effect it Has on Your Agency with Mitch Matthews
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What Successful Mentoring Looks Like & the Effect it Has on Your Agency with Mitch Matthews

Agency leadership, Employees, Evergreen

What Successful Mentoring Looks Like & the Effect it Has on Your Agency with Mitch Matthews

Never had a mentor? Not sure where to start or how to structure a successful mentoring relationship with your employees? In my podcast conversation with Mitch Matthews, he helps us to understand what great mentoring looks like. Mitch will show you how to mentor your employees with a wide variety of tools and specific solutions to move both yourself and your employees down the road to a successful mentoring relationship. I love this quote from Mitch, ““I know especially in agencies … this is so critical because you want to inspire the best work, you want to inspire full engagement, you want to inspire loyalty, you want to inspire creativity, all of those things. One of the best ways to do that is through mentoring.” If you’re not familiar with Mitch, let me tell you a little about him. He has an amazing podcast that I highly recommend called “Dream, Think, Do” (http://mitchmatthews.com/) and it is at the top of the iTunes chart for a reason. Mitch has worked on mentoring with entrepreneurs, leaders and teams from organizations like NASA, Disney, booking.com and Principal Financial Group. He’s really passionate about helping entrepreneurs and leaders dream bigger, think better, become more successful, and do more of the stuff they were put on this planet to do. To listen – you can visit the Build A Better Agency site (https://agencymanagementinstitute.com/mitch-matthews/) and grab either the iTunes or Stitcher files or just listen to it from the web. If you’d rather just read the conversation, the transcript is below. If you're going to take the risk of running an agency, shouldn't you get the benefits too? Welcome to 'Build a Better Agency,' where we show you how to build [...]

By Drew McLellan|

Hey Agency Owner — are you mentoring for growth?
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Hey Agency Owner — are you mentoring for growth?

Advertising Agency Training, Agency leadership, Employees

Hey Agency Owner — are you mentoring for growth?

Agency owners are really good at a lot of things. Unfortunately, mentoring employees for growth is often not one of them. I get it -- you want self starters. You don't have time to micromanage people. You want someone who can think/behave like an owner. You know how you get employees like that? You create them. You hire smart people and then you teach them how to drive your agency's growth, your client's confidence and your AGI. None of that happens by accident. It's why you should be spending 20% of your time actively mentoring your team. So what does that look like? Everyone on your staff should have a weekly (yes weekly) one on one meeting with their supervisor. So as an agency owner -- you'd meet with your direct reports weekly. Here's what mentoring employees should look like: The employee owns the meeting. They schedule it and re-schedule it if necessary. If you're traveling -- do it by phone or Skype. The employee is expected to come to the meeting prepared. Use a form that outlines how the conversation should go -- and they should have it completed in advance and bring you a copy and one for themselves. (Email me if you want to see a sample) The meeting is 20-30 minutes long and focuses on quarterly goals and big picture progress -- not a traffic meeting. This is their opportunity to pick your brain, run ideas past you, and get your feedback. It's your opportunity to coach, ask tough questions and encourage them. This aligned beautifully with the EOS process or any system where you as an agency, department or individual are working on quarterly goals. This is your chance to hold [...]

By Drew McLellan|