Making mistakes is completely normal and expected. However, the issue becomes more serious when the source of those mistakes is the agency's overarching strategy. If this is flawed, then the business is at risk. One of these common issues is what I call the “feast or famine” mentality. It happens when you hunt down as much new business as you can find, then get so busy servicing clients that you stop seeking new business. All resources go to urgent matters like hitting deadlines, and meanwhile, blog posts don't get written and your monthly newsletter becomes a quarterly one. As new business activity peters out, you start to realize that some clients aren’t happy or have left you completely. So you get the blog back on track, produce webinars, prioritize conferences, and go back the other way -- to the extreme. This back and forth between extremes simply isn’t stable for three reasons: Desperation leads to bad choices. When you’re in famine mode, you have to take whatever business you can get. You need money, so you take any client willing to work with you. Working with someone when it’s a bad fit never ends well. Bad experiences hurt your long game. When you try to make it work with clients who don’t naturally fit, they leave with a bad taste in their mouths. Too many bad encounters with your agency will scare clients away who may have been good fits. It makes your team miserable. Dramatic ebbs and flows in business are stressful on your staff. Not only does working with bad clients drag down morale, but the frequent famine times also make your company a risky place to work. If people think their jobs will be more secure elsewhere, [...]