What’s your memory maker?
What do you do for clients that maybe they have an emotional or a sentimental attachment to and have you fully merchandised how they can take that with them and keep a little bit of the love? Watch »
Getting More For Less
Many of you are considering bringing back either furloughed staff or hiring for positions that maybe you didn't even have six months ago. One of the things I want to remind you is, there's more than one way to get that work done Watch »
You Can’t Have It All
We have a lot of control over our business, over what we put into the business, what we get back out of the business, but those choices are interwoven. And sometimes you have to make sacrifices depending on what you want. Watch »
Don’t Give It Away
If you want to put golden handcuffs on an employee, there are a lot better ways to do that, and I'm happy to have that conversation with you. Watch »
How Are We Doing?
A lot of agency owners reach out to me and they say, "How are other agencies doing?" And what they're really asking is, "How am I doing compared to other agencies?" Watch »
This is Just a Moment
And while it feels like we've been in this forever, the reality is we will be moving on. We will be moving onto something different, just like we did after every crisis that our country and our world has experienced. Watch »
Making A First Impression
We could create such a different experience with a little bit of planning, a little bit of forethought, and we could create such a chat-worthy, brag-worthy experience for our new employees if we took the time to do so. Watch »
Don’t Rush At Them
One of the biggest mistakes that agency owners make is that they rush at their prospects before their prospects are ready to buy. Watch »
The Value of the Perfect Fit
I know that it's daunting, especially right now, to think about saying no to any prospect, but we also all know what happens when we work for a client who is not a great fit. Watch »
Break Points
As you're approaching the breaking point, start doing some analysis of what's working and what's not, what is feeling the strain of the growth... Watch »
