We just came off the Build a Better Agency Summit, and one of the things we did at the Summit, like we always do, is that Susan Baier from Audience Audit and I unveiled the results of the Agency Edge research series. So this is our 12th year.
This year, we focused on AI, how clients are using AI, how they feel about us using AI, and what they wish we were doing differently around AI. The results were startling, but there was also lots of good news and great opportunities.
Let me give you a little overview of what we learned. If I were going to say there’s a theme, one of the themes would be a huge opportunity. Why is there a huge opportunity? Because we are not meeting their expectations. They want more from us when it comes to AI, and there are revenue streams available to us that they’re anxious to give us money to help them with, but we have to be able to offer it first.
And not only revenue, but revenue with new kinds of clients inside the organization, not just the marketing department. So huge blue sky opportunities in this study for us. So join us and hear more about it. All right? But the bottom line is your clients want more from you when it comes to AI. And it’s time for us to step up.
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Hey, everybody. Drew McLellan here from Agency Management Institute this week coming to you from Steamboat Springs, Colorado. You know, we just came off the Summit, and one of the things we did at the Summit, like we always do, is Susan Baier from Audience Audit and I unveiled the results of the Agency Edge research series. So this is our 14th year. And this year we focused on AI, how clients are using AI, how they feel about us using AI, and what do they wish we were doing differently around AI. And the results were startling, but also lots of good news, lots of great opportunity. So I'm going to tell you a little bit about the results. But before I do that, I want to tell you, if you're watching this in real time, we're going to be doing a live 90-minute webinar where we walk through all of the results on June 13th at 9:00 am Mountain. You can get the Zoom link on our social media channels. You can get it in the newsletter. You can email us and ask for it, but we welcome you to join us for that 90 minutes where we're literally going to walk through every single question we asked, the results of those questions and what we think they mean for us as agencies.
But let me give you a little sort of overview of what we learned. If I were – if I were going to say there's a theme, one of the themes is huge opportunity. Why huge opportunity? Because we are not meeting their expectations. They want more from us when it comes to AI, and there are revenue streams that are available to us that they're anxious to give us money to help them with, but we have to be able to offer it first. We have to be ready to offer it. So they want us to be their guide, their teacher, their coach when it comes to AI and not just when it comes to marketing, but throughout their entire organization. And so for agencies that have really wrapped their arms around AI and are really embracing it and figuring out all the ways you can use it internally, both for your own marketing. But whether it's content creation, it's efficiencies, it's data crunching, it's research, it's all of those things. Our clients want that, too, and they want us to teach them how. They are concerned that we're not being very transparent about our use. So we have to make some improvements there, too. But lots of good news in this study.
So please, please, please join us June 13th to learn more about what clients expectations are and how we can turn that into revenue. And not only revenue, but revenue with new new kinds of clients inside the organization, not just the marketing department. So huge blue sky opportunities in this study for us. So join us and hear more about it. All right? But bottom line is your clients want more from you when it comes to AI. And it's time for us to step up. Because if we don't, another agency will.
