We are in the fourth quarter, the final days, the last stretch, 90 days left to make 2025 a significant year for our agencies and to tee us up for a great 2026. So what do we do that will have the most impact in these last 90 days?
Many of you are familiar with the 80/20 rule or the Pareto principle, which says that 80% of our results will come from focusing on 20% of what matters most. So, that might be the 20% of your clients that generate 80% of the revenue. That might be the 20% of your team that you get the most bang for your buck, and that are delivering exceptional results.
That might be the 20% of your new business effort that seems to be catching on and bringing you new opportunities. But this video reminds you that it is time to narrow your focus. You need to invest more energy in a finite group of people, activities, focus areas, content creation, whatever it is for you that you know you’re going to get the biggest bang for your buck.
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Hey, everybody. Drew McLellan here from Agency Management Institute this week coming to you from Raleigh, North Carolina. We are in the fourth quarter, the final days, the last stretch, 90 days left to make 2025 a significant year for our agencies and to tee us up for a great 2026. So what do we do that's going to have the most impact in these last 90 days? Many of you are familiar with the 80/20 rule or the Pareto principle, which says that 80% of our results will come from a focus on 20% of what matters most. So that might be the 20% of your clients that generate 80% of the revenue. That might be the 20% of your team that you get the most bang for your buck out of, and that are really delivering amazing results. That might be the 20% of your new business effort that seems to really be catching wind and bringing you new opportunities. But this video is my reminder to you that it is time to narrow your focus. That you need to invest more energy in a finite group of people, activities, focus areas, content creation, whatever it is for you that you know you're going to get the biggest bang for your buck because really, yes, we've got 90 days, but by the time here in the United States we get to Thanksgiving, the rest of that time starts to fade away in terms of productivity.
And so we've got this very narrow window. We've got to take advantage of that 80/20 rule by understanding that 80% of the value is going to come out of that very narrow window of people, process, new offerings, whatever it may be. So I want you to spend a little bit of time asking yourself what is generating a disproportionate value right now. And again, it could be a person, it could be a client, it could be an effort that you're doing inside the agency. It might be a focus area of something that you're working on internally. But whatever it is, I want you to double down on that smaller percentage, that small little bit that is giving you the big reward. Let's, let's magnify that reward over the next 90 days and finish the year strong.
