Do what you can

Hey, everybody. Drew McLellan here from Agency Management Institute. Coming to you from a hallway of a beautiful hotel that, unfortunately, I can't show you. The Union Station in Nashville, Tennessee. The reason I can't show it to you is because it's five in the morning, and I went down to the lobby to shoot in the lobby, and the lights still aren't on, and we don't have enough light in our room for me to shoot. So I'm literally tucked in a hallway here to talk to you. I'm making do. This is not what I wanted to do, but I'm making do. And I think we are in a season of making due, with the tariff and the stock market and all the other things sort of reacting around us. I think our job is to stay calm and make do. New business is not going to come as fast right now. Clients aren't going to spend as freely right now. We have to just know that this is a season for us to weather and weather together. So lean in, take advantage of resources. Come to our Q&A every month. Let's talk together about this. We're going to be trying to provide as much guidance as we can through the newsletter, through the build a Better Agency Summit, through all of those things. But it is a time for us to be wise about sort of doing, doing more with less and doing that for ourselves and our agency and also for our clients. So I want you to be thinking about how do you kind of batten down the hatches for your clients? How do you help your clients weather this. The the agencies that help their clients weather economic uncertainty, just like we did in Covid, the agencies that help their clients do more with less for a little while, while they are sort of squeezing out of that to their budget and their wallets. Those are the agencies that when we come out of this– because we always do – when we come out of this, those are the agencies that are going to be rewarded for showing up as a great business partner, a great business strategist, a great thinker who helps our clients do the right thing even in tough times. And so I want to encourage you to look for ways to do a little more for your clients right now. They're feeling like they have less. So you want them to feel – at least in your relationship – like they have more. So be thoughtful about that. Grab your team together. Look for ways to help and to support your clients while they – whatever, whatever market they're in – that market is reacting to all of the economic chaos that we are living in, at least here in the States. And I think globally, because of what's happening in the States. So let's show up as the helpers, let's show up as the idea generators, and let's show up in a way that makes our clients grateful for us on the other side of this. Okay? Let's make do. See you next week.