No matter how effective your current sales strategy might be, you won’t survive the next few years if you don’t add video to the mix.

What’s changed to make video so important? Smartphone usage and internet speeds are driving video content consumption to unprecedented levels. Fortunately, those same technologies make it easier than ever for businesses to join the fun.

Sales-centric video content makes the customer journey feel more personal while saving time for the salespeople. Instead of writing a 15-minute email, reps can spend two minutes on a short reply and include a video link that answers a prospect’s questions.

In this article I contributed to, I outline five steps to make video work for your sales strategy. Has your agency engaged the use of video marketing? I’d love to hear your feedback on what is holding you back, or the results you achieved from its use.