Podcasts

Sales cycles are elongated, but that doesn’t mean agencies can’t still win new clients. If we change how we think about and approach prospecting, we can up our client outreach game to really hone in on our right-fit clients without being too sales-y about it.

In a sharp contrast to the earlier pandemic years, many agency owners said that in 2023, they have the best teams they’ve ever had and want to find ways to keep them around. This is great news, and we want to help keep your agency dream team alive and thriving.

Video budgets are up in 2024, which means the demand for video content from clients will be high this year. For agencies, it also indicates that we must start utilizing this incredible business development tool for ourselves to know what’s up when our clients ask about it.

What exactly makes an insight versus just an observation? What are the different types out there? How the heck do we uncover them? This week, we’re getting insightful about insights and laying out the key characteristics of strong agency insights — like inspiring action and reframing problems.

If there’s one word that will send any agency owner or employee running for the hills, it’s timesheets. Although one of the most universally disliked words in the agency world, timesheets are still the number one way to detect and diagnose problems within the agency before they become catastrophes.

You’ve probably heard of IQ, EQ, or even SQ (spiritual intelligence), but have you heard of NQ? For those new to the term, it’s natural intelligence, or our ability to tap into our inner wisdom to guide us in our decision-making in the most high-stakes situations.

It’s clear we can’t keep hiring and managing talent as we used to. Back in the days of the pandemic, and then The Great Resignation right after that, we were afraid to set boundaries and ask for what we needed out of fear of losing great team members.

This year, agencies are in for many industry changes — and fast. We’ve been scratching the surface a little with AI ever since ChatGPT first dropped, but even since then, everything has changed drastically. To start the year, we’re shifting our focus to learning how agencies can use AI tools to become AI consulting powerhouses.

We’re already a week into the new year, which means it’s time to get back to business. We’re kicking off the first regular episode of the year with one of our favorite podcast guests, Robert Rose, to discuss how we should approach our content marketing strategy in 2024.

There’s no other way to spin it — agency owners had it rough in 2023. And while we spent all year going over the struggles of agency ownership, one universal positive kept coming up with everyone.