Fresh perspective

Hey everybody, Drew McLellan here from Agency Management Institute. This week I am coming to you from Hong Kong, and as you can see around me, morning is just coming up and I've already been up for a couple hours and I have to tell you that I have been more creative and more idea inspired in the last couple hours than I have for the last couple weeks. And the reason? It's a change of scenery. Now I'm not saying that you have to get on a plane and fly halfway across the world to be inspired, to refuel your creative juices but I am saying you have to get away from your desk. You have to get out from the ordinary, the routine, the mundane and you have to give yourself permission and the room to think differently, to think creatively, to have time for your thoughts just to bang around in your head. And so one of the things I'm hoping you can do this summer is that you can get away. And what I mean by that is literally, it could be for some long afternoon walks in a local park, it could be a driving trip across your country, it could be getting on a plane like I did and going halfway across the world. I don't really care where you go that's different but I think one of the things that matters a lot for us is that we have some space in our brain for creativity. And by the way, creativity isn't necessarily about writing or art or pixels, it could be about business creativity, it could be about new business creativity, it could be about a different way that I want to structure my staff or my team exercises or outings. We have to be creative every day, we are small business owners and we are reinventing the wheel in terms of how to create a premium product that is worth a premium price every single day. And I think it's really hard to do that when you stay quagmired in routine. And so what I'm asking you to do is find some time this summer to get away, to get a fresh perspective, to spend time with those that you love but also just to have a quiet morning or a quiet afternoon or a quiet evening or two where you can reflect. I know a lot of you head to cabins and lakes and boating. I know others of you love to hike in the mountains, and it doesn't even have to be outside, it doesn't have to even be nature, although for me that's a big part of it, but for you it might be a really cool museum you've never seen before or it might be going to a lecture by someone that you admire that you never heard speak before. I don't care what it is, but summer is a great time for us to refuel and recharge and get our creative juices flowing. So I'm asking you to get out there, plan some time, get away, push away from your desk. I don't care how busy you are, push away from your desk and give your brain some room to create. I'll see you next week.