After A Brutal Year For Everyone, What’s Next For Agencies?
The year 2020 was an arduous journey for agencies, so I know that you feel completely overwhelmed. Now isn't the time for more to-do list tasks - it's time for some acknowledgment. In this piece I recently contributed to MediaPost.com [...]
We should be better communicators
I’m betting you have said on more than one occasion, “isn’t it funny, given what we do for a living, that we aren’t better communicators?” And you’re right it is funny in an ironic, funny way. But definitely not in [...]
You’re hiring under a time crunch. Here’s how to retain your new workers
You can’t afford to make a snap decision, especially if your revenue took a hit during the pandemic, because the cost of wrong hires is high. In this piece I recently contributed to FastCompany.com I discuss the steps to take if you [...]
Why can’t I find a successful salesperson for my agency?
Almost every agency owner I know wishes they didn’t have to do sales and wants to hire it out to an employee. I hear this every day because what we do is hard to sell. 99 out of 100 salespeople [...]
What College Didn’t Teach You About Successfully Running An Agency
Start by embracing the fact that agency life isn’t static. Marketing isn’t like math, where two plus two always equals four. The factors that lead to success are always changing. General business practices might not apply, and competitors won’t share [...]
Why Keeping Top Talent Should Be Your Top Priority in 2021
Employees want to feel appreciated and like they belong -- show your employees that you care about them and that you're invested in their development. In this article I recently published to Entrepreneur.com, I discuss how to show your top [...]
5 Ways to Prep for an Agency Sale
"Even if you’ve done everything possible to maximize your agency’s valuation, there will likely be surprises throughout the selling process." In this piece I recently contributed to Spinsucks.com I discuss how to maximize your company’s value to prep for the [...]
The Benefits of Niching Your Agency in 2021
"Successful agencies understand who their target clients are. Every other aspect of business — sales, operations, marketing, etc. — becomes infinitely easier once you know what market you’re working in." In this piece I recently contributed to MediaPost I discuss [...]
How stressed are you?
We manage our people, we manage client expectations and we manage our finances. And then there’s email management, biz dev management and a host of other things that are under our watch. But all of that focus on making sure [...]
How Brands Take a Stand
Let’s look at some different ways organizations have taken a firm stand.
