Start by embracing the fact that agency life isn’t static. Marketing isn’t like math, where two plus two always equals four. The factors that lead to success are always changing. General business practices might not apply, and competitors won’t share their secrets with you.
In this piece I recently contributed to Forbes.com I discuss why you have to take the time to educate yourself and invest in the research and planning necessary to make your agency a success and the five steps you should follow.