Employee Satisfaction is an Inside Job: 3 Points of View
Employee satisfaction is not a one-size-fits-all thing. So, what should managers know about team members to improve satisfaction all around? In this piece I recently contributed to TalentCulture.com, I discuss how especially now, when employers are struggling to find strong [...]
When Running An Agency, What You Measure Matters
Some agencies don't measure any metrics at all. They're just flying by the seat of their pants. How can you possibly know what is going on with your agency if you aren't taking a closer look at the numbers? In [...]
Weathering the Economic Storm With Recession Planning
When you develop a plan to sustain your agency during a recession, you increase its resiliency and even put it in a position to turn a profit. Agencies of any size can make 20% profit — no matter the economic [...]
How to Free Up More Space in Your Business for Creativity
"Like most business owners, you probably wish there was more time in the day. Finding the balance between meeting necessary deadlines and keeping space to be creative can be tough. But creativity in business is essential, and losing it means [...]
A Creative’s Perspective on Innovative Creative Briefs
"A well-constructed creative brief is an essential tool for any creative project. Yet somehow, many creative briefs fail to live up to their potential and leave creatives with uninspiring work that ultimately wastes time, energy, and resources." In this piece [...]
How to Think Future-Foward In Your Succession Planning Strategy
Most of us aren’t thinking about what’s happening next week, let alone 10 years down the road in day-to-day business operations. But it’s very important to understand how decisions today could impact the future value of your business. This article [...]
How Remote and Contract Workers Fit Into Agency Culture
You might think that only a full-time, on-site employee can handle your agency’s work, but the reality is that remote and contract workers may have more specialized knowledge than your current team. In this piece I recently contributed to SpinSucks.com, [...]
Client satisfaction surveys- Part 2
In last week’s newsletter we started the conversation about how important it is to understand how our current clients are feeling about our work, our people, and our value. And yet, customer satisfaction surveys are rarely done well. We’ve all [...]
Client satisfaction surveys- Part 1
Client satisfaction surveys are nothing new and yet, they are often done poorly. The saddest part of when they’re done badly is that most agencies are missing a huge marketing opportunity. Yes, it’s wonderful to get the data points that [...]
When Scaling Is The Goal Process, Procedures Are Critical
Inefficiencies could cost you as much as 30% of your revenue. They could also be wasting 26% of your team’s day. In this piece that I recently contributed to MediaPost.com, I discuss how to challenge conventions and find ways to [...]
