What Can Agencies Reasonably Do To Benefit From AI?
Every time you use a digital assistant, receive a recommendation from Amazon or use an app to find the fastest route, you’re using artificial intelligence. AI has changed our lives in countless ways, but I’ve noticed most agencies still struggle [...]
How To Sell Agency Services In Uncertain Times
Six actions you can take today to prospect and close business effectively in a chaotic economic climate without hurting your brand. This is not meant to be a cheesy, ‘glass-half-full’ platitude, but I think it’s an important question to ask [...]
Paycheck Protection Program: What it Means for Your Business
I was recently a guest on B2B Growth’s podcast discussing how to use the CARES Act to your agency’s benefit. I hope you take a few minutes to look at the overview of this podcast and listen to the full [...]
Measures Agencies Can Take To Make It Through COVID-19
Recently I was featured on the Hollywood Branded podcast, Marketing Mistakes (And How to Avoid Them) with CEO Stacy Jones, discussing what measures agencies can take to make it through COVID-19. Check out this quick synopsis and be sure to [...]
Surviving COVID-19
I was recently a guest on B2B Growth’s podcast discussing how agencies can still prosper during COVID-19. I hope you take a few minutes to look at the overview of this podcast and listen to the full episode soon. I [...]
COVID-19 Crisis Communication: Brands on Social Media [Study]
The COVID-19 crisis has literally turned our world upside down. This virus, like nothing before it, has managed to disrupt economies and ruin entire corporations while leaving tens of millions of people without jobs. However, companies were "constrained" to become [...]
Give yourself room to grieve
We are living through what feels like a surreal moment in time. I don’t know about you, but there are times when I have to stop and think “Is this real? Am I really on house arrest, wearing a mask [...]
10 Things You Can Do As COVID-19 Peaks
By Robin Boehler & Steve Boehler Founding Partners Mercer Island Group As Covid-19 begins peaking across the country, what do you and your agency do now? You’ve applied for your PPP loan, reassessed your business plan, and everyone is working [...]
Documents that agencies are being asked for — Paycheck Protection Program
Many agencies in the US applied (or tried to apply) for the Paycheck Protection Program (PPP) on Friday or over the weekend. We've been getting reports on what kinds of documents they're being asked for and have compiled a complete [...]
Agency owners — rest your brain
I'm worried about you. I can feel the strain and stress when I talk to you or you ask a question in one of our open mic webinars or I get your text at 1 am because we're in different [...]