Your boat can only carry so much weight
Agency owners are, for the most part, some of the bravest people I know. They have put everything on the line to start/own their agency and every day they face and move past tough decisions. But if there’s an Achilles [...]
Timesheet compliance for agencies
First, let's dismiss the idea that timesheets are somehow unnecessary. It doesn't matter how you bill, from time and materials to value pricing -- you still need accurate, daily timesheets. Timesheets actually have very little to do with billing. They're [...]
Did you email me?
A couple years ago, I updated my OS on my laptop and it literally ate any email sent to/from me after 2015. I went through several weeks of trying to get back to all of the people who had emailed [...]
What cornerstone content are you creating?
I believe agencies need to shift their own (and their clients’) content creation from a cost to a money-making machine. Every agency I know is creating content but few are monetizing it. Honestly — that’s mostly because the content created [...]
Who is in your posse?
When I started my agency back in 1995, I was the perfect combination of arrogant and ignorant. “How hard can running an agency be?” I thought to myself. Well, as you might guess, I found out in a hurry. There [...]
How are agencies handling maternity & paternity leave?
Many agencies are updating their handbooks to reflect new work from home policies and other changes that have come about since or because of covid. One of the policies they're re-thinking is their maternity and paternity leave benefits. I thought [...]
Don’t Worry, Be Ready: How Agencies Can Take Control in the Wake of the Coronavirus
There is a lot to be stressed about right now—the pandemic, recession, you name it. However, we as agency owners should spend our time strategizing for the future after the COVID-19 pandemic instead of focusing on our worries. You can [...]
All Agency Owners Need A Second-In-Command — Here’s How To Find One
As an owner, business development should be priority No. 1. However, it’s easy to neglect development if you’re jumping from task to task, constantly managing client crises. By identifying one or two leaders who can help you focus on the [...]
Your Employees Are Your Best Asset — Let Them Tell Your Brand Story
Your best brand advocates are your employees. A recent study showed that half of workers share employer-related content on social media, and one-third of them did so without being asked. It might be time that companies create employee advocacy programs [...]
Why “Do As I Say, Not As I Do” Is A Recipe For A Failed Agency
Accountability failure is chronic in our industry; it’s a tricky culture issue that causes us to lose our best employees and revenue opportunities. As agency owners, we must implement internal systems that help us keep our promises. Trust is at [...]