As an owner, business development should be priority No. 1. However, it’s easy to neglect development if you’re jumping from task to task, constantly managing client crises. By identifying one or two leaders who can help you focus on the bigger picture, you’ll be able to build a stronger, more successful agency.

To identify your future Second-In-Command, follow these tips: Don’t look for someone identical to yourself, embrace the person who has hard conversations with you, set clear expectations, and establish accountability through quarterly projects.

Take some worries off your plate by identifying a second-in-command who you can trust to improve operations and help your agency grow. You’ll be doing them a favor by helping them move forward in their career, and they’ll be strengthening your agency on all fronts. Everyone wins!

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