Accountability failure is chronic in our industry; it’s a tricky culture issue that causes us to lose our best employees and revenue opportunities. As agency owners, we must implement internal systems that help us keep our promises. Trust is at the core of my agency’s culture; we’ve all learned to honestly assess our capabilities and set deadlines based in reality, not optimism. To cultivate this accountability culture, you need to give your calendar breathing room, create and maintain accurate timesheets, measure on-time and on-budget delivery for client and internal work, and  implement a traffic system for your internal team. 

Make accountability one of your core values — you need to live it, recognize it, reward it and measure it. By implementing these internal processes, your agency will become a place where everyone keeps their promises and delivers excellent work on time and on budget.

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