Do you have every base covered?
Business development is a challenge on many levels. If you don’t have every base covered...being good at all the other aspects may not be enough. Many agencies have not defined their sweet spot client — so they don’t bother chasing [...]
Your Startup Won’t Make It to 2022 Without Video in Sales
No matter how effective your current sales strategy might be, you won’t survive the next few years if you don’t add video to the mix. What’s changed to make video so important? Smartphone usage and internet speeds are driving video [...]
Your employees need clarity
I know it seems like common sense and your brain may agree — but your mouth often takes a different path. If you’re struggling to work with some of your team members, odds are you have not embraced the idea [...]
Create a Captivating Agency Pitch through Storytelling
I’ll set the scene: Your agency is a finalist in an important pitch. You’ve got a presentation filled with ideas- In fact, it’s overflowing. You’ve got too much you want to say and not enough time to say it. Of [...]
How To Get More From Collaborative Content
Most clients hate feeling pressured to pay for services — even those they desperately need. After more than 30 years in the agency world, I’ve learned that it’s much easier to turn a friendly, low-pressure connection into a client than [...]
Do your employees trust you and do you care?
As we struggle to find and keep great employees, we need to do a quick self- assessment. Are you creating an environment that breeds trust and connection among your team? Especially with you and your leadership team? MediaPost asked me [...]
10 Business Lessons Learned Running an Ad Agency
If you want to get an MBA from the streets, learn how to run an advertising agency. If you don’t know me, I’m Arsham Mirshah, one of two co-founders of WebMechanix. We’re coming up on 10 years in business. In [...]
Daily timesheet practices
You've probably heard me say it a million times, but timesheets are the source of foundational data that you need to to run your agency in a fiscally responsible way. They may have nothing to do with billing. You can [...]
Is podcasting the new business tactic for you?
I had a great conversation (podcast) with Stephen Woessner, the host of Onward Nation about the value of podcasting, how my podcast Build A Better Agency has served my business and why I think it’s a strategy worth considering for [...]
Want to Land Speaking Engagements? Here’s How!
Whether you’re just getting started as a speaker or you have lots of speaking experience, it’s helpful to understand the tactics and strategies of the speaking world and what you need to do to get onto the stage more frequently [...]