Best books for marketers (client and agency side)
I was recently asked by CEO Library to share my thoughts about reading, specific books and how being a reader has changed the trajectory of my career. Which, no doubt it has. I've always loved to read and can't imagine [...]
8 Lessons For Entrepreneurs (That I May Have Learned the Hard Way)
Happy Anniversary to me. Yep, eight years and two months ago (May 1, 2010) I re-entered the world of entrepreneurship by starting Converse Digital with a mere two weeks notice, no money in the bank, no investors, no credit line, [...]
Clients Long for Brave Agencies: 3 Fears to Conquer
Launching an agency means challenges are bound to arise, and these challenges often revolve around money and perspective. When the two collide, that’s when most brave agencies stumble a bit. As soon as the words “revenue” and “loss” appear in [...]
How to Scale Your Agency — Overcome the Wizard Complex
At UGURUS, a business school for digital agencies, my team and I spend thousands of hours a year consulting and coaching owners in groups or one on one. Our aim is simple: To help you achieve freedom in your business [...]
How to Get Clients as an Agency
Agencies may think they know how to get clients as an agency, but do they know how organizations think during their search for an agency? When a company decides it needs help, what does that process look like? And what [...]
How to Get More Ideas From Your Agency Team
Recently I spoke at the Austin CTO Summit about lessons from my article, Why Your Programmers Just Want To Code. I wanted attendees to feel a strong connection between programmer motivation and an environment where everyone’s idea matters. Of course, [...]
The 5 Most Common Legal Mistakes in Agency New Business – and How to Fix Them
The agency new business process is, for most agencies, exciting and stressful at the same time. While your team is focused on the thrill of a potential “win,” and what that could mean for the agency’s fortunes, it’s probably equally [...]
How to Position Your Agency for Success
Every day across the globe, agencies are working hard to differentiate their clients and help drive their clients’ growth. These agencies use the art and science of positioning to help their clients stand out from competition in an important and [...]
Sharing Agency Performance Goals—It Changes Everything
If you’re operating your agency with the goal of achieving the performance metrics of 55/25/20 recommended by the AMI, it’s easy to see in any given month just how well the agency is performing. Those three numbers should be the [...]
The Principle of Dual Minds—the Secret to Business Success
I’m really enjoying billionaire investor Ray Dalio’s book, Principles. Dalio writes very candidly about his journey in life and work, and the principles he has developed that guide him. Chapter 3 in Part II of the book is titled ‘Be [...]
